Sweetbay

ADVERTISING: Creative Direction + Concepting + Writing Sweetbay wanted a creative way to let everyone know their butcher department was the best around. We created Kevin, the Sweetbay butcher, whose love of meat runs so deep, he decided to go rogue and change the name of the store. Included in this section are TV ads and a series of 4 second TV spots that ran during the Super Bowl as bumpers.

Sweetbay — "Meatbay"

Sweetbay — "Meatbay Holiday"

Sweetbay — "Grilling Season"

Meatbay 4 Second Super Bowl commercial campaign

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