Georgia Milk

SOCIAL: Creative Direction + Concepting + Writing Georgia Milk wanted to make a big splash in the world of collegiate NIL deals. Coming off a National Championship victory, we approached the University of Georgia's quarterback, Stetson "The Mailman" Bennett with the idea of changing his nickname to "The Milkman." He jumped at the chance to have a little fun with his personal brand before making his own jump to the National Football League.

The introductory press conference video where Stetson tells the world about his new nickname.

We created the tongue-in-cheek "Milk Matters" info segments enabling Stetson to have some fun with his "Milkman" persona.

UGA fans and sports media personalities played along and had fun with Stetson's new nickname across social media.

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